Be honest with yourself. Before you write a word, take some time to just think about you and your art. You need to understand what it is that you are trying to achieve, before you attempt to explain it to anyone else.
Ask yourself what you're doing. What does your art express? What makes your art unique?
Ask yourself why you're doing it. What motivates you to create art? What emotions or ideas are you trying to convey? What does your art mean to you?
Ask yourself how you're doing it. What do you draw inspiration from? What tools and materials do you use?
Keep it short, sweet, and to the point. Your artist statement is an introduction to your work, not an in-depth analysis of it. Your artist’s statement should be one to two paragraphs and no longer than a page.
Your statement should answer the most commonly asked questions about your art, not overwhelm readers with irrelevant facts and minute details.
Brevity and efficiency of language are key. A good statement will leave your readers wanting more.
Use simple language. An effective artist's statement reaches out and welcomes people to your art, no matter how little or how much they know about art to begin with; it never excludes. It should make your work more accessible, not obscure it with convoluted language filled with artsy jargon. [2]
Write in simple, straightforward, everyday language.
Make "I" statements rather than "you" statements. Talk about what your art does for you, not what it's supposed to do for the viewers.